Privacy Policy

Effective Date: 11th March 2026

1. General

1.1 Kudlify Ltd (“we”, “us”, or “our”) takes the privacy of your information very seriously. This Privacy Policy explains how we collect, use, store and disclose personal information provided to us through our websites, mobile applications, associated digital products and services, including the Kudlify – SVC mobile application, as well as through online forms, email and other communications.

1.2 This notice applies to information provided by users of our services. In this policy, “you” refers to any individual whose personal data we hold or process, other than our staff.

1.3 In this notice, references to the “Site” include any website, mobile application or digital platform operated by Kudlify Ltd, including the Kudlify – SVC app.

1.4 This policy is governed by applicable UK data protection laws including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1.5 Kudlify Ltd acts as the data controller for the purposes of applicable data protection laws.

2. Basis on Which We Process Personal Data

We process personal data where:

• you have provided consent for the processing;
• processing is necessary for the performance of a contract between you and us;
• processing is necessary to comply with a legal obligation; or
• processing is necessary for legitimate interests pursued by us, provided those interests do not override your privacy rights.

3. Personal Data We Collect

We may collect and process the following types of personal data.

3.1 Account and Login Information

Information provided when creating an account or logging in, including username, password and authentication data.

3.2 Contact Information

Information such as:

• name
• email address
• telephone number
• billing details

3.3 Profile Information

Information associated with your user profile including preferences, goals and account details.

3.4 Payment Information

Billing and transaction information relating to subscriptions or payments. Payment card data may be processed by secure third-party payment providers.

3.5 Communication Information

Records of communications between you and us including support requests, feedback, complaints or messages.

3.6 Technical Information

Information relating to how you use the Site or app including:

• device information
• IP address
• operating system
• browser type
• pages accessed
• usage data and logs

3.7 Health and Fitness Data

When using the Kudlify – SVC app, users may provide health, wellbeing or fitness related information.

This may include:

• body weight
• body measurements
• exercise activity
• workouts and training plans
• nutrition or meal information
• fitness goals
• progress photos
• wellbeing check-ins
• other health related data entered by the user or authorised trainer

This information is used solely to provide the functionality of the app and related coaching or wellbeing services.

We do not sell or share health data for advertising purposes.

4. Cookies

A cookie is a small file stored on your device that helps websites and apps function properly.

We may use cookies and similar technologies to:

• enable login functionality
• remember user preferences
• analyse site usage
• improve performance and security

Users can disable cookies through their browser settings, although some services may not function correctly if cookies are disabled.

5. How We Use Personal Data

We may process personal data for the following purposes:

• to create and manage user accounts
• to provide access to the Kudlify platform and services
• to deliver features within the Kudlify – SVC app
• to enable fitness tracking and wellbeing monitoring
• to allow trainers or coaches to review progress where relevant
• to manage subscriptions and payments
• to communicate with users about their accounts or services
• to provide customer support
• to improve the performance and functionality of the platform
• to comply with legal obligations

6. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

Typical retention periods may include:

• tax and accounting records: up to 8 years
• contractual records: up to 7 years after the relationship ends
• marketing records: up to 5 years after the last interaction

Health and fitness data may be retained while your account remains active and for a reasonable period afterwards for support or legal purposes.

7. Sharing Your Information

We may share personal data in limited circumstances including:

• with cloud hosting providers and infrastructure services
• with software providers and technical support services
• with payment processors for billing and subscription management
• with trainers or coaches where this forms part of the service
• where required by law or regulatory obligation
• to protect our rights, property or safety or those of others
• as part of a business transfer, merger or restructuring

We take reasonable steps to ensure third parties protect personal data appropriately.

8. Security

We implement appropriate technical and organisational security measures including:

• secure hosting environments
• encryption of data in transit
• restricted access to sensitive data
• system monitoring and backups

While we take reasonable steps to protect information, no internet transmission can be guaranteed to be completely secure.

9. Your Privacy Rights

Under applicable data protection laws you may have the right to:

• access your personal data
• request correction of inaccurate information
• request deletion of personal data
• request restriction of processing
• object to processing
• request data portability
• withdraw consent where processing relies on consent

Requests can be made using the contact details below.

10. Data Breaches

If a personal data breach occurs and notification is required by law, we will report it to the relevant authority and notify affected individuals where required.

11. Third-Party Websites

Our services may contain links to third-party websites. This policy does not apply to those websites and we recommend reviewing their privacy policies separately.

12. International Transfers

Where personal data is transferred outside the UK or EEA, we will ensure appropriate safeguards are in place to protect your information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on this page and may also be communicated within the app.

14. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Kudlify Ltd
Email: support@kudlify.com
Website: https://kudlify.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).